DIRECTV’s onboarding redesign supported the introduction of MyFree DIRECTV, a free streaming experience that lets people create an account and start watching without a paid subscription or payment information. Its November 2024 rollout introduced account creation on Roku and expanded signup across Amazon Fire, Android, and Apple devices. Launch announcementSignup guide
As Interaction Design Lead, I shaped the onboarding experience across TV, mobile, tablet, and web. I translated user journeys into flows and built interactive prototypes to test hypotheses, keeping the experience consistent while adapting interactions to remote controls, touchscreens, and mouse input.
My focus was on making the path from first visit to watching clear and straightforward. Through prototyping, I helped the team explore different approaches, refine interaction details, and evaluate decisions before implementation.
As an early contributor to DIRECTV’s design and motion system, I helped define interaction and motion behavior across platforms.
I documented transitions, feedback, and component states, then built prototypes to show how they worked together. This gave designers and engineers a shared reference to review and refine before implementation.
Today, I build on that experience with AI-assisted prototyping and MCP-connected tools. Working prototypes let me test interaction hypotheses, compare approaches, and refine behavior through iteration.
