solved complex problems for
01

From Keyword Search to Intelligent Assistance

DIRECTV Generative AI Assistant
Role:
Interaction Design Lead
Responsibilities:
User Experience Design
Behavioral & Interaction Design
Conversational AI UX
Prototyping & Validation
Platforms:
TV, Mobile
Year:
2025-2026
DIRECTV’s Generative AI Assistant expands content discovery into a conversational experience, helping viewers find entertainment, understand their service, and take action.

The work began with intent-driven discovery, addressing input friction and viewers who knew what they felt like watching but could not name a title. I reframed search from keyword entry into an interaction model built around how people express intent, navigate ambiguity, and make decisions in living-room conditions.

I led the interaction model across voice and remote-based text input, defining how the assistant interprets intent, clarifies requests, presents recommendations, and recovers from errors. As the platform expanded, I began designing account and subscription support that explains current packages, identifies unavailable content, compares options, and confirms upgrades. This foundation is designed to reduce discovery and support friction, enable self-service, and create clearer subscription pathways.
TV
Mobile

Design & Motion System

DIRECTV’s design system gives designers and engineers a source of truth for specifications, states, interaction rules, tokens, and motion behavior in Figma.

As an early contributor, I advocated for motion as a system rather than one-off animations. Figma Motion defines behavior, while ProtoPie supports advanced prototypes.

I’m helping make the documentation MCP-compatible so engineers and AI tools can interpret design intent. It improves consistency, accelerates handoff, reduces ambiguity, and scales interaction quality across platforms.

02

From Paid-Only Access to Cross-Platform Onboarding

Opening DIRECTV to Free-Tier Users Across Devices
Project Role:
Interaction Design Lead
Responsibilities:
Cross-Platform Interaction Design
User Flows & Interaction Behavior
High-Fidelity Prototyping
Hypothesis Validation
Platforms:
TV, Mobile, Tablet, Web
Year:
2023–2024
DIRECTV’s onboarding redesign supported a shift from paid-only access to a free-to-paid model. The goal was to let people open the app on TV, mobile, tablet, or web, create an account, and explore the service before committing to a subscription.

As Interaction Design Lead, I led interaction design and prototyping across platforms, translating user journeys into flows and validating hypotheses through interactive prototypes. I focused on making each journey clear and consistent while adapting interactions to remote controls, touchscreens, and mouse input.
Impact:
2M+ sign-ups since launch
As of Q1 2026
The team reduced registration from nine fields to four and shortened the onboarding flow by 30%. MyFree gave people access to a limited content library without a paid commitment, with opportunities to upgrade. My contribution connected cross-platform interaction design with prototype-based validation, helping the team evaluate decisions before implementation and supporting a simpler path from first visit to watching.
03

Shaping Spatial Interaction for an Emerging Computing Platform

Turning spatial interaction concepts into accessible product experiences
Role:
Product Design Prototyper
Responsibilities:
Spatial Interaction Design
Rapid Experience Prototyping
Real-Time 3D Systems
Platforms:
Orion AR Glasses, Meta Quest
Year:
2023
At Meta Reality Labs, I joined as a Technical Artist to prototype experiences for Orion and Meta Quest. The work sat at the intersection of product design, engineering, and real-time 3D as interaction patterns for wearable spatial computing were still emerging.

Technical execution alone was not enough. Spatial computing changes how people perceive information, direct attention, move, and understand feedback. I expanded into product design prototyping, applying interaction design and principles of human perception while balancing user goals, product priorities, hardware constraints, and performance.

I designed spatial interaction systems, 3D interaction models, and immersive workflows. Through cross-functional sprints, I translated early UX concepts into working experiences teams could evaluate and refine together. These prototypes surfaced feasibility and interaction risks early, reduced ambiguity between design and engineering, and helped teams make stronger product decisions.

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