Maksym Tkachenko

Case Studies

Designing the Infrastructure of Experience.

Built the foundations for scalable design at DIRECTV—creating systems, improving workflows, integrating AI, developing prototypes and tools, and shaping cross-platform interactions from onboarding to multiview and mobile app redesign.

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Senior Product Designer

TV, Mobile, Tablet, Web

Launched onboarding to 1M+ users; authored scalable design system.

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Pioneering Everyday Experiences in Mixed Reality.

Defined interaction patterns for emerging mixed reality experiences on Orion and Oculus. Facilitated design sprints and prototyped spatial UX to explore how people will engage with technology in the physical world.

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Product Designer / Technical Artist

Mixed Reality (Quest, Orion)

Shaped core spatial UX in early-stage MR product exploration.

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Revolutionizing Driving Education.

Built an interactive learning platform combining video storytelling, motion design, Unity-based simulation, AI conversations, and testing to teach teens how to drive—confidently, safely, and without stress.

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Founder / Product Designer

Web

Reached 10K users; validated concept with $10K in pre-sales.

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Crafting Immersive Experiences.

Designed high-impact AR experiences for top global brands, blending visual storytelling and interactivity to engage Snapchat’s teen audience and drive performance across mobile campaigns, filters, and branded lenses.

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Senior Visual Designer

Mobile

1,000+ AR designs for top brands; 25M+ teen engagements.

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